Who would be the audience for your media product?

As a group, we tried to ensure that our film would be aimed at males, around the ages of 15-18. We decided that this would be our most realistic target audience, becuase we had a young, predominantly male, cast to work with. Also, we felt that this target audience would be most interested in our themes- violence and crime, making it easy for us to relate to them and, in turn, making it easier for our media product to be a potential success.

Moreover, we made sure that our film could target the common people, generally of lower to middle class. We did this because we felt we could relate to this range of people easier than we could to the upper classes, generally originating from the middle class background ourselves. The characters in our film are of cockney origin (east-end London), helping us to further relate to our target audience. 

Furthermore, the age range we targeted was 15-18 year olds. We targeted this audience because the actors are in the age ranges themselves, and we felt that this age group was the easiest for us to relate to. As 17 year olds it would be extremely unrealistic to aim for the older generation, because their interests would most likely differ from ours, making it difficult for us to relate to them.