Looking back at your preliminary task, what do you feel you have learnt in the progression from it to your full product?

Evaluation- What have you learnt about technologies from the process of constructing this product

During research we used Apple mac computers to use the internet to gather information. This gave us a chance to get used to using Apple software and the internet gave us access to a wide range of different information on thrillers helping to influence our idea on our thriller and types of mise en scene we would need to think about and camera shots we could use. New media helped us to create a thriller with more thrills than you would see in dated films such as 'Psycho'.

 When  filming it is important to have the best type of technology to help create the

 atmosphere you want to create. We were only able to use DV camera which wasn't great and the use of sound because we could only use the microphones inside these, which often caught sound we didn't need like the dripping of water from a drain in the scene 'Tommy rings Frankie'. This limited quality of technology prevented our film being high definition, however this helped us as it gave our a film a dim/ grainy look which helped to create the dull and dirty atmosphere we were trying to create, this also helped us to create a realistic view on the plot of our film.

During editing we used imovie on ibooks which wasn't ideal as a free software it lacks capability of better softwares such as Final cut Pro because of the small amount of sound effects, transitions and title roles we were able to use. However we found the software good as it is very user friendly and a non linear digital editing software meaning it was non-destructive so we were able to experiment with how we set out scenes which proved to help us out as we made a couple changes to the movie from what we had in our storyboard, which helped the film to follow better and seem more like a thriller in terms of cuts and sequences of shots. We also used the internet to obtain copy free music to use more score cinematography and less dialogue. 

The video clip above shows the sound difficulties the camera encountered during filming. 

How did you attract/address your audience?

Our groups target audience was teenage males, between the ages of 14-18. We targeted this audience because we felt that we could relate to them quite easily. We attracted them in many ways. Firstly, our film casts young characters, all aged 17. We felt that this was crucial in trying to relate to our target audience. Also, the characters casted are all male, another aspect we tried to use to attract our target audience.

Secondly, the themes we used, violence, mystery, drama, we really hope can relate to our target audience well. We thought that our target audience would especially relate to the themes in our film.

Moreover, the location we used was urban London, something we think will relate to our audience well. This is because, our target audience will have probably encountered danger in these sort of locations sometime.
Finally, we used certain scores to also try and relate to our audience. Fast and adventurous scores were used to relate to our target audience, also blending in well with the story line. We felt that the scores we used would draw our audience in well, making it easier to relate to them.

Who would be the audience for your media product?

As a group, we tried to ensure that our film would be aimed at males, around the ages of 15-18. We decided that this would be our most realistic target audience, becuase we had a young, predominantly male, cast to work with. Also, we felt that this target audience would be most interested in our themes- violence and crime, making it easy for us to relate to them and, in turn, making it easier for our media product to be a potential success.

Moreover, we made sure that our film could target the common people, generally of lower to middle class. We did this because we felt we could relate to this range of people easier than we could to the upper classes, generally originating from the middle class background ourselves. The characters in our film are of cockney origin (east-end London), helping us to further relate to our target audience. 

Furthermore, the age range we targeted was 15-18 year olds. We targeted this audience because the actors are in the age ranges themselves, and we felt that this age group was the easiest for us to relate to. As 17 year olds it would be extremely unrealistic to aim for the older generation, because their interests would most likely differ from ours, making it difficult for us to relate to them. 

What kind of media institution might distribute your product and why?

How does your media product represent particular social groups?

In what ways does your media product use develop or challenge forms and conventions of real media products?